Our Case Studies
Events
Warner Bros.
Our social and videography team worked hand in hand with our client Warner Brothers to execute a cinematic launch video, for the grand opening of the Warner Brothers hotel on Yas Island in Abu Dhabi. Our on-site team of 6 attended the event and worked alongside some of the biggest editors and directors in the world to edit a long form cut video and various social edits. We worked against the clock with a 12 hour time constraint to film, edit and present a completed and engaging video for approval to Warner Brothers HQ in LA, of course all executed to immaculate standards.
Events
Dubai World Trade Center (DWTC)
Grassroots work as a collaborative extension of Dubai World Trade Centre’s social media marketing team to help drive their build up campaigns, ahead of their selected shows which includes World Art Dubai, and Dubai International Horse Fair.
We run full circle social media campaigns and conceptualize innovative ideas with the key objective being promotion of their various events. In addition to creating dynamic content we work with all DWTC exhibitors to create micro campaigns with a focus on their specialist areas, driving their specific content forward.
We work across 8 channels posting organic content, and pushing targeted social media ads out to their audiences up until the event weekends. Our in-house content team covers live footage of the event ensuring a full hard hitting approach.
F&B
Talea
Set in the opulent Emirates Palace, Abu Dhabi, Talea is one of 3 Michelin Star holding venues in the city. Talea features a highly curated selection of seasonal and authentic Italian products, served in an elegant yet casual atmosphere. The team at Talea were keen to drive their social media forward with a focus on the unique USP’s for the venue, their previous social media lacked personality and general awareness on the intricate processes that go behind the art of Michelin star craft.
We work collaboratively with their in-house team to deliver exciting content through tactile social media campaigns, with engaging photography and videography in line with their key objectives. We showcase their special menu and show off the personality of not just their Michelin star chef, but the amazing behind the scenes team that are the working cogs of culinary imagination.
F&B
Aggressive Burger
Aggressive Burgers are a homegrown brand with a focus on game changing burgers with an Instagrammable edge. Our work with Aggressive Burgers started from their initial social media launch and top line brand alignment. We worked as an integral extension of their marketing team to set their overall look and feel in design, social and video for all social media collateral. We ensured an impactful approach to all touchpoints to align with their brand values.
E-Com
Abela
Abela and Co is a UAE based company specializing in food service management of all kinds, ranging from corporate, industrial, educational, hospitality, healthcare, oil & gas, F&B retail management, banqueting & outdoor events and support services. We handle all their social media channels including Facebook, Instagram, TikTok and LinkedIn. This covers quarterly and yearly strategies to align with their business goals. We are an integral extension of their team.
Fashion & Fitness
Gym Clothing Co.
Passionately founded in the UAE in early 2018, Gym Clothing Co boasts homegrown credentials and is fiercely proud of its GCC roots (demonstrated in the name itself) Gym Clothing Co provides cutting edge activewear for all gym-goers that doesn’t compromise on quality. The collections are comfortable yet high performance for both women and men. Grassroots is the sole agency responsible for launching the ecom platform, photography, videography and social media management, in addition driving the brand awareness through targeted ads.
Fashion & Fitness
Box IQ
BoxIQ is an elite boxing gym and fitness center which focuses on intelligent boxing training and promotes the idea of a more holistic approach to becoming a fighter. This is achieved using tried and tested training methods focused purely on the discipline of boxing whilst also offering community feels, and the opportunity to be part of a growing family.
Grassroots work in alliance with BoxIQ to create powerful content in line with their brand values. We actively run targeted advertising campaigns to boost their gym memberships, and work with some of the best boxers in the world, to execute engaging content and raise the profile of the unique fitness center here in Dubai.
Corporate
AstraZeneca
Our partnership with Astrazeneca has been based around educational pieces driving the Asthma division and long acting monoclonal antibodies treatments, which is an extra shield of protection post covid for those immunocompromised. Our sole purpose was to drive awareness across these 2 divisions for alternative treatments without capitalizing on any products. This
led to various challenges around wording and product placement, as an agency we conceptualized various campaigns for both divisions and executed through lifestyle video content and stills, while ensuring everything was relatable and resonated with our target audience, in turn encouraging them to explore alternative treatments.
Corporate
Al-Futtaim
The Al-Futtaim Group is a large conglomerate based in Dubai, and is an integrated commercial, industrial, and services organization. Grassroots regularly acted as a full circle social media support arm for the business where we executed social media content creation and design. All in line with their corporate look and feel and tone of voice. Some of the brands included Lexus, Famco and Festival City Mall which is a major shopping destination in Dubai and the super-regional flagship mall in the Al-Futtaim Malls portfolio.
