Meta Ads Safe Zone Visualiser & Preview Tool
Ad Safe Zone Check
Optimize for Meta (Instagram & Facebook)
1. Upload Creative
Click to upload
or drag and drop JPG/PNG
2. Select Placement
3. Display Options
Preview shows how Meta automatically crops images. Mismatched aspect ratios will be cropped to fit.
⚠️ Critical: Wrong Aspect Ratio
⚡ Optimization Tip
Red hatched areas show where Meta's interface will cover your content. Keep critical elements (headlines, CTAs, logos) out of these zones. For Reels and Stories, Meta auto-crops images to fill the vertical frame—wrong aspect ratios will result in important content being cut off with no manual adjustment available.
Meta Ads Safe Zone Visualizer & Preview Tool
Are your Instagram Reels ads getting covered by the "Like" button? Is your call-to-action hidden behind the user's profile icon?
Optimizing creative for Meta (Facebook and Instagram) is tricky. With different aspect ratios for Stories (9:16), Feeds (4:5), and Square posts (1:1), it's easy to misplace crucial text or logos. Meta's interface overlays—like the caption, share button, and progress bar—often obscure important parts of your design.
Use our Free Meta Ads Safe Zone Visualizer to instantly check your creative against the latest safe zone specifications.
How to Use the Safe Zone Tool
- Upload Your Creative: Click "Upload Image" or drag and drop your ad creative (JPG or PNG) into the tool.
- Select Your Format: Choose between Stories/Reels (9:16), Portrait Feed (4:5), or Square Feed (1:1).
- Check the Red Zones: The red hatched areas represent "unsafe" zones where Meta places system UI elements (profile photo, likes, comments, etc.).
- Adjust & Re-upload: If your text or logo falls into a red zone, adjust your design and re-upload to ensure 100% visibility.
Why Ad Safe Zones Matter
When you run ads on Instagram Reels or Facebook Stories, the platform adds its own user interface on top of your video or image. This includes:
- Top: Profile icon and handle.
- Right Side: Like, Comment, Share, and Menu buttons.
- Bottom: Caption, audio information, and the "Learn More" call-to-action button.
If you place your headline or offer code in these areas, users won't see it. This leads to lower click-through rates (CTR) and wasted ad spend.
Common Mistakes: Wrong Aspect Ratios
One of the biggest mistakes advertisers make is using square (1:1) images for Reels and Stories (9:16). When you do this, Meta automatically crops and zooms your image to fill the vertical space, cutting off crucial elements like headlines, logos, and CTAs.
Always design your creatives in the exact aspect ratio for your intended placement. Don't rely on Meta's auto-cropping—it will butcher your carefully crafted design.
Frequently Asked Questions (FAQ)
What is the safe zone for Instagram Reels ads?
For 9:16 Reels (1080x1920px), leave roughly the bottom 30% and the top 14% clear of important text. You should also leave a margin on the right side for engagement buttons.
What size should my Facebook Feed ad be?
Facebook and Instagram feeds support both 1:1 (Square, 1080x1080) and 4:5 (Portrait, 1080x1350). We recommend 4:5 as it takes up more vertical screen real estate on mobile devices.
Why does my square image look cropped on Reels?
Meta automatically crops images to fill the frame. If you upload a 1:1 square to a 9:16 Reels placement, Meta will zoom in and cut off the top and bottom. Always design in the correct aspect ratio.
Does this tool save my images?
No. All processing happens locally in your browser. Your images are not uploaded to our server, ensuring your creative stays private.
